Consumers are spending more time online than ever before, being able to connect with customers and respond to their questions or their concerns in real-time is invaluable. Approximately 3.7 billion people use social media worldwide. One should have a broad digital footprint as it is ideal for businesses of all sizes.
Social media increases your brand awareness on the web together with a responsive website design, enhances your SEO rankings. Think of this, every time a social media follower shares one of your posts, your business is being put directly in front of their social networks, which in return exposes your brand to new prospects who may not have discovered your services or product offerings.
It is important to vary your content and ask for reviews- there is no shame in doing this. Curious visitors will feel confident and comfortable making use of your services when seeing positive reviews. Post often and interact with your followers, make use of visual media. At least 2 out of 3 social media users admits to visiting a local business’s page for a product or service.
Social media do offer free marketing tools and is cost-effective should you like to implement an ad. There should not be any reason for you not to have social media presence you could be missing out on literally millions of potential customers.